Celebrating Culture and Health: Bulldogs and Deadly Choices Unite Again
The Canterbury-Bankstown Bulldogs are proud to continue their partnership with Deadly Choices, an initiative of the Institute for Urban Indigenous Health (IUIH), to support preventative health education and encourage regular health checks across Aboriginal and Torres Strait Islander communities.
Earlier this season, Deadly Choices returned to Belmore to help launch this year’s campaign, with Bulldogs players and ambassadors helping to promote custom-designed Bulldogs Deadly Choices shirts throughout the 2025 season.
Current Bulldogs NRL players Josh Curran and Blake Taaffe, alongside female pathways player Mackenzie Stephens, were involved in the promotion of this year’s shirts — proudly wearing them in a campaign that celebrates culture, community, and healthy living.
Their involvement has been pivotal in encouraging Aboriginal and Torres Strait Islander community members to prioritise their health by completing a 715 Health Check and embracing positive lifestyle choices.
So far, approximately 3,000 limited-edition Bulldogs Deadly Choices shirts have been ordered and distributed through participating Aboriginal Community-Controlled Health Services across Australia.
The shirts serve as a unique incentive for Aboriginal and Torres Strait Islander community members to complete a 715 Health Check — a key preventative health assessment designed to identify and manage chronic disease early.
“The Deadly Choices and Canterbury Bulldogs partnership is a great example of a health-sports initiative making an impact on our community,” said Dallas Leon, Executive Director – Commercial Operations.
“Over 3,000 shirts were distributed through participating services, demonstrating the success of the partnership in supporting our community members to access primary health care services.”
General Manager of Stakeholder Engagement at the Bulldogs, Diane Langmack, said the Club is proud to use its platform to amplify community health programs that create meaningful impact.
“We’ve seen firsthand the power of these shirts in encouraging more people to prioritise their health,” Langmack said.
“Our players have loved being involved in the distribution this year, and it’s been incredibly rewarding to witness the pride these shirts bring to the community. It’s a privilege to continue our work alongside Deadly Choices.”
In addition to shirt distribution, Bulldogs players and Deadly Choices ambassadors will continue to attend community events throughout the season, using their voices to encourage positive lifestyle choices, including healthy eating, staying active, and quitting smoking and vaping.
