Deadly Choices 2025 Health Check Campaign
Deadly Choices is excited to share our latest Health Check campaign, funded by Health and Wellbeing Queensland, with a community focused television commercial (TVC) in market across Queensland!
The campaign aims to encourage Aboriginal and Torres Strait Islander peoples in Queensland to get their 715 Health Check at their local Community Controlled Health Service.
Directed by acclaimed Batjala, Mununjali and Wakka Wakka filmmaker Wayne Blair, who has been part of the Deadly Choices journey since 2010, and produced by First Nations production house Taxi Group, the ad celebrates Community while promoting healthy lifestyle choices. It stars proud Goa-Gunggari-Wakka Wakka actress Leah Purcell in the role of Aunty, and a young boy connected through our Birthing in Our Community program as Harry.
At the heart of the campaign is Community – showcasing healthy and strong intergenerational relationships, reinforcing everyday Deadly Choices, and highlighting local Community Controlled Health Services by featuring the Moreton Aboriginal and Torres Strait Islander Community Health Service’s Strathpine clinic. The final scene includes the Deadly Choices x Tennis Australia health check shirts as a nationally respected brand with meaningful representations of Aboriginal and Torres Strait Islander culture in the two shirt designs.
The mass media campaign will run for three months (May-July) across television, out of home and social media channels throughout South East Queensland, North Queensland, and Far North Queensland – so keep an eye out!
