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In 2023, Queensland's Aboriginal and Torres Strait Islander communities became the focus of an initiative aimed at combating tobacco use and designed to help close the gap in health and life expectancy outcomes among Indigenous Australians.
The key directive of this campaign, voiced by Deadly Choices Ambassador and rugby league icon, Steve Renouf, emphasised the significance of making informed, healthy choices. These choices hold immense importance not just for individuals but also for their families and wider communities.
Our rejuvenated campaign has been made possible through the continued and valued support of the Federal Government’s Tackling Indigenous Smoking (TIS) Program.