Motivating Aboriginal and Torres Strait Islander peoples towards optimal health outcomes is at the core of what Deadly Choices represents.

As Australia’s foremost preventative health program, Deadly Choices has made a real difference in closing the health and life expectancy gap between Indigenous and non-Indigenous Australians.

While the concept of incentivised healthcare among communities is nothing new, when the Deadly Choices brand was created, an informal ownership of a uniquely created Indigenous identity had been delivered.

By garnering initial support from Queensland’s elite National Rugby League (NRL) franchises; the Broncos, Titans, Cowboys and more recently the Dolphins; plus related Indigenous Ambassadors from those clubs; created a connection that now expands Australia-wide to organisations across the NRL, AFL and Super Netball competitions.

Co-branded incentives include a catalogue of 60-plus shirts, polos and hoodies available at participating community-controlled health services across the country, for anyone who completes an annual, Medicare-coded 715 health check.

Similarly designed beanies, scarves and bucket hats are offered at participating clinics as merchandise incentives for annual flu vaccinations.

Limited-edition shirts are offered to graduates of the Deadly Choices Education Programs delivered into Primary and Secondary schools.