Virgin Australia Partners with Deadly Choices


Virgin Australia has announced it will provide 400 domestic return economy flights to the nationally recognised Deadly Choices program, as part of an initiative to help lift COVID-19 vaccination rates among Aboriginal and Torres Strait Islander peoples in Queensland ahead of border restrictions easing in December.

This enables Virgin Australia to support the work of Deadly Choices to close the gap in COVID-19 vaccination rates between Indigenous and non-Indigenous Queenslanders. Deadly Choices will partner with Community Controlled Health Services across Queensland to coordinate a number of fun local events for communities starting today, and provide people with a chance to get vaccinated and meet some of Deadly Choices well-known ambassadors, as well as sporting stars from the North Queensland Cowboys, the Gold Coast Suns, the Brisbane Broncos and
the Brisbane Lions.

The Virgin Australia flights, and a host of other prizes including sporting tickets and signed merchandise, will be on offer as prizes for people who get vaccinated on the day, or who are vaccinated and bring a family member or a friend to get the jab. Virgin Australia CEO Jayne Hrdlicka said as a Queensland-based business, it takes its responsibility to the community seriously.

“The places we fly to, whether it’s Brisbane or regional centres like Mt Isa, Rockhampton and Townsville, are gateways for Indigenous families and it is important that we help support Aboriginal and Torres Strait Islander peoples to be as well prepared as possible for the arrival of COVID-19,” Ms Hrdlicka said.

“Supporting communities across Virgin Australia’s flying network in Queensland is part of our commitment to safety.

“We’ve watched how successful Deadly Choices has been in supporting vaccination among Indigenous communities this year.

“We know one of the key motivations for people getting vaccinated is to be able to travel and reunite with family, especially as we approach the festive season.

“We intend to work collaboratively across the community to prepare for a safe opening of borders,” she said.

The Institute for Urban Indigenous Health CEO, Adrian Carson, said the partnership with Virgin Australia was timely and supported Deadly Choices’ number one priority, which is to close the gap in vaccination rates.

“With borders opening shortly we have a great concern of the potential impact that COVID-19 will have on our communities. An outbreak with current vaccination rates would see this virus spread quickly, placing those who are most vulnerable with underlying health conditions and our elders at great risk of serious illness or death,” Mr Carson said.

“These flights will provide the opportunity for those who have been vaccinated across our communities to reconnect with families and loved ones who have been unable to travel due to COVID-19 border closures and lockdowns. We are thankful for this generous offer from Virgin Australia, and even more so for each of our people who step up to protect themselves, their family and our communities.” he said.