Kia Australia will use their partnership with the Brisbane Broncos as a platform to extend Kia’s community outreach and support the COVID-19 response of Deadly Choices; the highly successful national preventative health arm of South East Queensland’s Institute for Urban Indigenous Health.
Phase one of that campaign will begin in earnest tomorrow night as part of a three-way partnership with the Brisbane Broncos, where the Deadly Choices insignia will be exposed to prime-time national viewership, during Brisbane’s NRL clash with the Penrith Panthers at Suncorp Stadium.
The exclusive, money-can’t-buy branding exposure marks the launch of a Queensland-wide health initiative, aimed at reinvigorating preventative health measures during the global pandemic.
“The 50-plus Community Controlled Heath Service clinics where Deadly Choices operates throughout Queensland will have access to replica shirts of the 2020 Broncos Indigenous Jersey, as an incentive for Aboriginal and Torres Strait Islander community members to complete their health check at a local, participating health service.
“It’s hoped these special, limited edition Broncos Deadly Choices health check shirts will build excitement among community and importantly will see individuals and families, young and old, continuing to make deadly choices throughout the pandemic,” said IUIH CEO Adrian Carson.
Kia Motors Australia Chief Operating Officer, Damien Meredith, said identifying opportunities through the Broncos and their partner family gives Kia the chance to support important local community causes.
“A strong sense of community is a key value in Kia’s DNA and helping Deadly Choices raise awareness through a simple yet effective initiative is a no brainer. A program like this is vital at the best of times let alone during the current pandemic where the health of every Australian is of the utmost importance” Mr Meredith said.
Brisbane Broncos CEO Paul White said the initiative was a powerful statement of solidarity in challenging times for the community between the Club, Kia and Deadly Choices.
“We are incredibly fortunate to have organisations such as Kia and the Institute for Urban Indigenous Health as partners of our Club,” he said.
“The Deadly Choices program continues to make a massive difference to the lives of so many indigenous people across Queensland everyday – and the program is even more important with the challenges thrown up by the COVID-19 pandemic.
“For Kia to join us in supporting Deadly Choices in such a public display of solidarity shows how much of a family our Broncos partners are in working together for the good of the community.”
The ability of elite level sport and sporting ambassadors to optimise engagement towards achieving positive, long term health outcomes among Indigenous communities, is well documented through the ongoing successes of Deadly Choices.
Bringing Kia into the mix of what is a longstanding partnership between Deadly Choices and the Brisbane Broncos is set to make an even greater impact at such a crucial time.
“The support of Kia and the Broncos to further enhance our overall health service provision across Queensland cannot be overstated, as we continue to battle the associated challenges and complications of the COVID-19 pandemic,” said IUIH CEO Adrian Carson.
“Due to the ongoing uncertainty we’ve had a lot of community members err on the side of caution with respect to their annual health checks.
“However, the Broncos Deadly Choices shirts should entice individuals and families to get in touch with their local community-controlled health service.
“The solutions that Deadly Choices are coming up with to improve health outcomes in our communities are actually solutions that benefit the whole country, so we are extremely excited about this partnership, as a fitting 10-year celebration of our commitment to communities.”