Kia Confirms Blockbuster Deadly Choices Round

A third-year event blockbuster is promised this weekend, as Kia Australia once again utilises its partnership with the Broncos to expand community outreach and support of health-related initiatives of Deadly Choices; the highly successful national preventative health arm of Queensland’s Institute for Urban Indigenous Health (IUIH).

A refreshed Deadly Choices insignia will be exposed to prime-time national viewership, during Brisbane’s NRL clash with the Newcastle Knights at Suncorp Stadium this Saturday night.

The exclusive, money-can’t-buy branding exposure for Deadly Choices again marks the launch of a Queensland-wide health initiative, aimed at reinvigorating preventative health checks among communities during the recovery phase of the global pandemic.

Similarly, the artist responsible for this year’s Brisbane Broncos Indigenous jersey design, Casey Coolwell-Fisher will have her work once again highlighted as part of the initiative.

“When private enterprise and professional sporting clubs show a commitment to community initiatives like this one, it better enables our Deadly Choices teams to make genuine impact across the whole country, through education and empowerment,” said IUIH CEO, Adrian Carson. 

“Moving into the recovery phase of the global COVID-19 pandemic it’s more important than ever that our community members are proactive in accommodating their personal and family’s health needs, remaining consistent around gaining a health check at any one of our 50-plus supported community-controlled health service clinics throughout Queensland.  

“Through the continued and valued support of Kia Australia and the Brisbane Broncos, Queensland’s Aboriginal and Torres Strait Islander communities will again have access to replica shirts of the deadly 2022 Broncos Indigenous Jersey, as an incentive to complete their health check at a local, participating health service.

“These special, limited edition Broncos Deadly Choices health check shirts are always popular and bound to build excitement among community and importantly will see individuals and families, young and old, continuing to make deadly choices.”

Kia Australia Chief Operating Officer, Damien Meredith, said identifying opportunities through the Broncos and their partner family gives Kia the chance to support important local community causes.

“Raising awareness for the work that Deadly Choices does is important and we’re proud to be able to help make a difference through our partnership with the Broncos. The last few years have brought community health to the forefront and the great initiatives that Deadly Choices carry out have had a huge impact.” 

Brisbane Broncos CEO Dave Donaghy said the initiative was a fantastic way to showcase two of the Club’s outstanding partners.

“Kia and the Institute for Urban Indigenous Health are incredible members of the Broncos family and to have them work together to produce this jersey is something special,” he said.

“The Deadly Choices program makes such a difference to the lives of so many indigenous people across Queensland everyday, and Kia are playing a big part in getting that message out there with this initiative.”

The ability of elite level sport and sporting ambassadors to optimise engagement towards achieving positive, long term health outcomes among Indigenous communities, is well documented through the ongoing successes of Deadly Choices.

Bringing Kia into the mix of what is a longstanding partnership between Deadly Choices and the Brisbane Broncos is set to make an even greater impact at such a crucial time.