The Brisbane Broncos have joined a push by Deadly Choices to urge eligible Aboriginal and Torres Strait Islander populations to get the COVID-19 vaccine, in support of the ‘I Stepped Up’ campaign and website.
The Broncos partner with the Institute for Urban Indigenous Health (IUIH) to wear specially designed campaign socks against the Sharks on Saturday to highlight the importance of the COVID vaccine particularly among South East Queensland’s Indigenous communities.
Broncos CEO Dave Donaghy said the Club is only too happy to declare its support for the campaign.
“Vaccination is a key part of protecting our communities from COVID-19 and we did not hesitate to play our part in this Deadly Choices campaign,” Donaghy said.
“We are proud of our long-standing partnership with the Institute for Urban Indigenous Health and the fact it can help produced some real results in improving health outcomes for Aboriginal and Torres Strait Islander communities.”
The ‘I Stepped Up’ campaign features informative videos, answers to frequently asked questions and a slew of other resources which are all available on the campaign website, www.isteppedup.com.au.
Institute for Urban Indigenous Health (IUIH) CEO Adrian Carson thanked the Brisbane Broncos for their continued support of its many health service initiatives, highlighting how important it is that Aboriginal and Torres Strait Islanders came out to get vaccinated now, to protect their family and community before another COVID-19 outbreak occurs in Queensland.
“The support of the Brisbane Broncos in IUIH’s ‘I Stepped Up’ campaign is indicative of the genuine nature of our long-standing partnership with the Broncos and we thank Dave Donaghy, the Broncos players and the extended team for their continuation of such support at such a critical time for our people,” Carson added.
“It is crucial to provide our community with the information and resources they need to feel comfortable about coming out to get vaccinated.
“With this campaign we want to ensure our people get informed from well-respected community members, so we have Elders including Aunty Mary Graham and Uncle Les Collins providing insight as to why we should get vaccinated.
“Everyone has a different motivation for getting the COVID-19 vaccine, whether to protect their community, to keep family members safe or to make plans for the future, so we want to highlight the different reasons which will resonate with more of our mob.”