ROI and statistics

The potential of a Deadly Choices licence is evident in the statistics.

Health Checks
Increase since 2010-11
New patients
Total number reached
GP care plans
Increase since 2010-11

Driven by the Deadly Choices behaviour change campaign, Indigenous Health Checks in South East Queensland Aboriginal Medical Services alone have increased to nearly 20,000 in 2016-17, an increase of 30% on the previous year. In the same year, new patient visits surpassed 9,000, and the total number of patients reached 33,000.

  • Annual uptake of Indigenous Health Checks have increased by 762% since 2010-11 and by 30% in the last year alone
  • Annual MBS income has increased by 466% since 2010-11
  • GP care plans have increased by 576% since 2010-11
  • IUIH and its members have improved Health Adjusted Life Expectancy Gap amongst our clients by 0.8 years

Case Study - Mamu Community Controlled Health Service – Innisfail

Mamu took up a Deadly Choices licence at the end of 2015 and has seen a significant increase in health checks since then:
2014-15 = 904 health checks
2015-16 = 1284 health checks
2016-17 = 1603 health checks

Today, Mamu’s client base covers 80% of Aboriginal and Torres Strait Islander people living in the region and the healthy lifestyle messaging of Deadly Choices is having a real impact. Company Secretary, Andrea Sorbello, has seen the impact Deadly Choices has had. “It’s an investment, but it’s an investment in health for our mob”, Ms Sorbello said.


Health Checks increase
Since first year of licence

Coverage of Indigenous people
Living in the region